Episodes

What if you could look back at your business mistakes with the wisdom you have now? What do you want your business to be like one, five, ten years in the future? How can storytelling like Dickens transform your marketing into something unforgettable? In this special Christmas themed episode, host Dom Hodgson reflects on lessons from his own journey while channelling the spirit of A Christmas Carol to see the past, present, and future of his business. But don’t worry, you’re coming along too as Dom guides you through a mini coaching session to help you uncover what’s working, fix what…

Curious how you can make dogs feel at home from the moment they step into your facility? What’s the science behind reducing fear and anxiety for pets—and how can you use it to elevate your daycare experience? Could “comfort-driven enrichment” could be the next enriching experience you add to you facility? In this episode, Dom Hodgson sits down with Fred Silber of Pet Therapeutics to explore how comfort-driven enrichment is transforming pet lodging. Fred shares the fascinating science behind why dogs feel calmer in cozy, well-designed spaces and how offering premium comfort can bridge the gap between “nervous first visit” and “tail-wagging…

How do you measure a successful year in your pet care business? What numbers truly matter when it comes to growth and fulfilment? Ready to discover why it’s never too late – or too early – to create impactful promotions? In this special episode, host Dom Hodgson takes a creative spin on reflection with his 2024 “Pet Biz Wrapped,” inspired by Spotify’s famous annual recap. Dom peels back the curtain on his year, sharing not just the financial wins but also the personal and professional milestones that made a difference. He also reveals how to balance business savvy with a…

What’s the secret to creating calmer dogs, happier owners, and a thriving daycare? Could blending behavioral science with heart be the key to your next big breakthrough? How can zoo-inspired enrichment ideas revolutionize your daycare’s approach to play and learning? In this episode, Dom Hodgson takes you from the buzz of the Hershey Expo to an enlightening chat with Annie Grossman, author of How to Train Your Dog with Love and Science. Annie dives into the heart of behavioral science, revealing how understanding dog psychology can radically improve how your daycare operates. She explains why daycares are the perfect “labs”…

Are you unintentionally blending in when you should be standing out? Did you know that simple tweaks to your messaging can make your pet care business irresistible? Want to know the secret keys to creating endless marketing content without starting from scratch? In this episode, Dom Hodgson sits down with the brilliant Colin Theriot to explore the art of crafting copy that grabs attention and drives action. Colin shares his DUST framework—a system for making your business Different, Unique, Special, and Tribal. We uncover the overlooked elements that make a website truly magnetic, share the secret to crafting offers that feel…

Curious about how enrichment can revolutionize your daycare? Wondering how leading facilities are tackling challenges like staff turnover, client loyalty and ever increasing competition? In this episode, Dom Hodgson takes us back to the Hershey Lodge for the second part in a deep dive into what went down at the biggest pet boarding and daycare event on the planet. This time, Dom and Tim bring you more insightful conversations with attendees, vendors, and speakers who are redefining success in the pet care industry. Despite battling some serious jetlag, our dynamic duo managed to soak up all the pet biz wisdom…