Are you, like most, treating your onboarding process as a formality rather than a serious sales opportunity?

When was the last time you stepped outside your facility — not to escape the chaos— but to study how other businesses engineer spending, loyalty, and experience?

And if even billion-dollar theme parks leave money on the table… what might you be missing?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom shares insights fresh off the plane from Orlando, where he attended a mastermind, held an event, visited both Disney and Universal, and spent a small fortune as a result (purely for research purposes, obviously).

It’s a lesson in finding the hidden money in your business (something Disney are absolute masters at doing), engineering unforgettable and gossip-worthy experiences for your clients, and why growth-minded owners must deliberately expose themselves to better ideas. 

Dom breaks down the key difference he noticed between Disney and Universal when it comes to monetising their attractions and how that directly mirrors what most pet care facilities are (and aren’t) doing with meet-and-greets, inductions, add-ons, and upsells.

Alongside that, you’ll hear the first snippet in a new mini-series with Teija Heikkilä from Pet Vet M&A on building a business that’s ready to sell — and why running your business as if you could sell tomorrow actually makes it calmer, more profitable, and more enjoyable today.

Plus, there’s details on the newly opened registration for Pet Boarding & Daycare Expo West in Phoenix with Rebecca Shipman.

In this episode, you’ll discover:

• Money Hidden in Plain Sight – Why every business, even Disney, leaves revenue opportunities untapped.
• Engineered Spending – How great operators design environments that make buying feel natural and valuable.
• The Meet & Greet Goldmine – Why new client onboarding should never rely on “they’ll just buy if they love us.”
• Mastermind Momentum – How proximity to smarter operators accelerates breakthroughs and speeds up growth.
• Build to Sell Thinking – Why running your business like it’s always sale-ready improves margins, systems, and sanity.

Huge thanks to Teija Heikkilä from Pet Vet M&A for sharing her wisdom. Click here to find out more about Pet Vet M & A.

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom opens the episode, reflects on 90-day goals, and previews a packed show.
[03:02] – Fresh off the plane from Orlando: why investing in masterminds speeds up growth and reduces business loneliness.
[05:39] – Meeting Barry Jacobson (Club 33, Golden Oaks) and marketing legend Brian Kurtz — and the confidence of true experts.
[08:43] – Hidden money in your business: the question every operator should be asking.
[11:20] – Disney vs Universal — and the glaring monetisation difference most businesses ignore.
[15:32] – Backend sales, engineered experiences, and why spending can feel like part of the magic.
[18:25] – Why exposing yourself to better businesses sparks smarter decisions at home.
[21:03] – Teija Heikkilä on building a business you can sell tomorrow — and why that mindset changes everything.
[27:10] – Burnout vs optimisation: how small financial tweaks can dramatically increase business value.
[35:33] – Pet Boarding & Daycare Expo West preview: Phoenix location, keynote highlights, and why live events matter.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com