Are you putting out plenty of marketing but still struggling to attract the kind of clients you actually want to work with?

Do you ever feel like your business sounds exactly the same as every other daycare, boarding kennel or pet resort in town?

And what if the problem isn’t that you need to create more content but that you need to put more of yourself into it?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom looks back on the Pet Boarding & Daycare Expo West in Phoenix and shares some of the biggest lessons he’s brought home to his own business.

After spending time planning out the next phase of his marketing strategy, Dom explains why businesses need to stop hiding behind generic messaging and start telling more stories, showing more personality and attracting clients whose values align with their own. Along the way, you’ll hear from leadership expert Alex Varney, who explains why even successful business owners need coaches, accountability and fresh perspectives if they want to keep growing.

There’s also a fascinating conversation with pet industry attorney Shahrina Ankhi-Krohl, who reveals why protecting your brand could be one of the smartest investments you ever make, and why trademarks and copyrights aren’t just for giant corporations. Finally, Dom catches up with good friends of the show Eve Molzhon and Melinda Stanford to talk about virtual assistants, gate control, retail sales and the hidden revenue opportunities many facilities are overlooking.

In this episode, you’ll discover:

• Why Personality is a Marketing Superpower – How telling more stories helps clients decide whether you’re the right fit for them.
• The Sales Process Most Owners Ignore – Why there should be more opportunities for prospects to raise their hand and ask for help.
• Why Great Business Owners Still Need Coaches – Alex Varney explains why education and accountability never stop being important.
• How to Protect the Business You’ve Built – Sharina Ankie Kroll shares practical advice on trademarks, copyrights and increasing the value of your business.
• The Power of Virtual Assistants – Why giving away the right tasks can create more headspace and fuel business growth.
• How Retail Can Boost Revenue – Melinda Stanford explains why physical products can increase perceived value and deepen client relationships.

Huge thanks to this week’s amazing show sponsors, Paragon and First

Financial Bank!

First Financial Bank offer a wide range of flexible terms tailored to your unique situation. Whether you are buying, selling or refinancing, we’ll work with you, one-on-one, every step of the way. Our lenders have been in your shoes and are here to help you reach your goals, click here to find out more

More and more grooming businesses are discovering that growing their own talent is faster, smarter and more reliable than chasing the next experienced hire. To learn how Paragon helps salon owners do exactly that, click here.

Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here.

Episode Highlights

[00:51] – Dom reflects on returning from Phoenix and planning the next phase of his marketing strategy.
[04:58] – Understanding the customer journey and creating more opportunities to convert prospects.
[06:39] – Alex Varney joins the show to discuss leadership and the challenges of team culture.
[08:25] – Why even successful business owners benefit from coaching and accountability.
[12:10] – Shahrina Ankhi-Krohl explains why pet businesses should think seriously about trademark protection.
[19:35] – Investigating the many risks of ignoring intellectual property and how it can affect a future sale.
[24:18] – Breaking down the trademark process and making legal protection less intimidating.
[34:53] – Eve Molzhon joins the show and talks gate control, virtual assistants and creating more headspace.
[40:41] – Melinda Stanford explains how retail can become a powerful additional revenue stream.
[44:30] – Why becoming the local hub for pet owners builds stronger relationships and bigger businesses.