Ep. 143 – Is Your Pet Business Becoming Invisible? How AI Search Is Changing the Way Dog Owners Find You
Has your pet business been open for 10, 15 or even 20 years… but suddenly the phones aren’t ringing quite as often as they used to? Are newer competitors and franchises appearing in your market with bigger marketing budgets, stronger Google rankings and making a LOT more noise? And just when you thought you’d finally got your head around Google and SEO… are you now wondering how ChatGPT, AI search, Bing and even Yelp mean for your pet business? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by the awesome Duane Carey from Impact…
Ep. 142 – Growing Older, Staying Longer: How to Adapt Your Daycare to Keep Dogs and Clients for Longer
Are you expecting a dog to fit into the same daycare programme at one, three, six and eight years old… even though the DOG has completely changed? Are you seeing dogs coming through your doors who need more help, more downtime or a different kind of social experience than they did five or ten years ago? And are you losing perfectly good long-term clients because their dog has “aged out” of traditional daycare — when you could be adapting the service around what that dog needs NOW? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is…
Ep. 141 – Stop Hiring Like It’s 2016: How to Recruit & Retain Great Gen Z Pet Care Staff
Are you constantly advertising, interviewing and training new staff… only to find yourself doing the whole bloody thing again a few months later? Are you still hiring pet care staff using the same boring job ads and interview process you’ve been using for years — even though the people you’re trying to attract have completely changed? And how much is your staff turnover REALLY costing you once you add up the advertising, interviewing, training, overtime, uniforms and management time involved every time somebody leaves? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by Rich…
Ep. 140 – Tough Talks & Tricky Situations: How to Prepare Your Dog Daycare Team for Angry Clients, Staff Problems & Unexpected Emergencies…
Do your team leaders know what to say when a staff member isn’t performing, a customer is angry or something unexpected happens in your facility? Are you promoting brilliant dog people into management roles… and then expecting them to somehow figure out leadership for themselves? And how do you train your team for those difficult, stressful situations that might only happen once a year — but when they DO happen, you really need them to get it right? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by returning guest Alex Varney from Pinnacle Pets…
Ep. 139 – How to Add Recurring Retail Revenue to Your Pet Care Facility with Special Guest Melinda Stanford
Are your clients already buying food, treats, toys and other pet products from somebody else every month? Have you thought about adding retail to your daycare, boarding or grooming business, but don’t know what to sell, how much stock to carry or where the hell to start? And what if the easiest way to make retail work isn’t filling your reception with hundreds of products… but finding a handful of carefully chosen items that enhance the services you’re already selling? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by Melinda Stanford, owner of Bark…
Ep. 138 – How to Legally Protect Your Pet Business Brand: A Crash Course in Copyright with Shahrina Ankhi Krol
What would happen if another pet business copied the name, logo or slogan you’ve spent years building a reputation around? What if they trademarked it before you did… and then legally forced YOU to stop using it? And how much would it cost to rebrand your entire business, rebuild years of goodwill and explain to all your existing clients why you’ve suddenly changed your name? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by pet industry attorney Shahrina Ankhi Krol to talk about one of the most valuable — and most overlooked — assets…
