Episodes

Could your hiring process be hurting your pet business without you even realizing it? Are you still relying on platforms like Indeed or LinkedIn to find your next great team member? How would your business change if you had a system that brought in passionate, qualified candidates, automatically? In this episode, Dom sits down with marketing automation expert and PetBizSuite co-founder Josh Hightower, for a deep dive into building your own hiring funnel. Josh explains why you need to think about recruitment the same way you think about marketing: as a smooth, fool-proof system. From leveraging automation to speeding up…

What is the best way to launch a dog daycare to ensure maximum success? Can you be premium priced and offer profitable upsells from day one? How can you use enrichment to make a new facility stand out from the competition? In this episode, Dom is joined by Rainier Dog Resort & Spa owner Kelli McEntire, who shares the full story behind her facility’s spectacular launch. After a rocky start with zoning issues at their original barn-based location, Kelli and her husband Sam secured a new premises and spent over a year planning the perfect launch. With a little help…

Is your marketing working hard enough both on and offline? Are you tired of pumping out pointless Facebook and Instagram posts that feel like you are shouting into the social media void? Do you wish there was a way to attract more great clients who never complain about price and invest in all your enrichment extras?  What if there IS a better way… Could a paper and ink newsletter be the secret weapon your pet business is missing? In this episode, Dom brings you a marketing mini-masterclass about the power of owned print media – specifically, how old-school newsletters can…

Is your business built to scale, or is it held together by duct tape and desperation? How do you maintain high standards as you grow your team and customer base? What services will your affluent clients gladly pay extra for? This week, host Dom Hodgson is joined by Alex Varney of Pinnacle Pets, a luxury pet resort in Ohio. Alex shares how her family built their business from scratch – without experience in pet care or entrepreneurship – and turned it into a high-end, high-demand operation. We discuss the early days, scaling pains, and the secret to standing out in an increasingly …

Are you leaving money on the table by not answering your phone fast enough? Wondering what’s the most cost-effective way to generate new leads quickly? And how can you stand out in an increasingly crowded pet care market? In this episode, host Dominic Hodgson is joined by Duane Carey, founder of Impact Marketing, a specialist digital agency working with over 70 pet care businesses across the U.S. Duane explains how his team uses real-time data to improve lead generation, ad performance, and client conversion rates. He shares why Google Ads is still the most effective tool for pet businesses looking…

Are you making the most of every square foot in your facility? Could a simple change in your daycare setup transform dog behavior and boost profits? How can scent-based enrichment set your business apart from the competition? In this episode, Dom is joined by Tim Jackson to explore how adding a ‘Scent Space’ can revolutionize your dog daycare. They break down how incorporating structured scent work can calm high-energy dogs, improve playgroup dynamics, and create new revenue streams. Tim also shares the success story of Beethoven, a hyperactive Lab who struggled with group play – until a few minutes in the scent space helped him relax…