Episodes

Struggling to make your pet care business stand out online? Need help with increases sales but don’t know where to start? Want to turn casual one-time sales into a loyal community of clients? Then you are in luck because in this week’s episode Dom is joined by digital marketing expert Joe Meyers. Together they lay out a simple three-step plan to help you identify the hidden opportunities in your operation, so you can turn marketing challenges into business success.  And, in a special edition of Dog News you’ll hear a touching tale of doggy loyalty as Dom interviews Travis Ogden,…

Do you offer outstanding pet care but struggle to communicate what makes you special? Does your marketing lag behind your experience, and are you failing to stand out from the competition? Are you ready to sprinkle some Disney magic onto your pet business but unsure where to start? Then you are in luck, because this week the Pet Biz Wiz brings you an episode packed with marketing strategies swiped straight from the magic kingdom, that you can plug straight into your pet business. You’ll learn how to wow your clients and create ‘story-worthy’ moments that fuel word of mouth. Dom…

Are you struggling to staff your pet care facility? Do you need a hiring system that can cope with the growth of your business?  Then you are in luck, because this week Dom is joined by pet care recruitment specialist Joe Latona. Joe started as a dog walker in Chicago, moved into management and HR roles, and now runs a pet care recruitment agency. Joe and Dom deep dive on how you can re-imagine your recruitment process, so you turn hiring headaches into sustainable staffing solutions. You’ll learn how to attract top talent, perfect your interview process, and cultivate a…

Do you offer enrichment, but struggle to market the benefits? Have you ever wondered what it takes to turn a passion for pet care into a thriving multi-location business? This week’s packed episode is a must-listen for anyone in the pet care industry who dreams of expansion without the nightmare of compromised service quality or profit loss. I’m joined by Sean Parker, whose doggy daycare in Dubai is redefining pet care luxury. Top legal beagle Jeremy Cohen from Boston Dog Lawyers shares crucial advice about the correct waivers and licenses all daycares should have in place, the dynamic duo from…

Have you thought about franchising your pet care business, but don’t know where to start? Do you have awesome operational systems but lack the marketing systems required to scale your business to more locations? Are you worried that scaling will simply put more stress on your staffing systems and pressure on your profit margins? Then you are in luck, because in this week’s show I’m talking to Steven Parker, the visionary co-founder and co-CEO of K9 Resorts, a super successful luxury pet care franchise. Steven walks us through his entire business journey, from setting up a small local pet care…

How often should you communicate with your clients? Should you send regular emails, texts, newsletters, or none of the above? Do you have an automated marketing system that warms up new prospects, and gets them excited about using your services? Most pet care facilities have awesome operational, staff training, and canine enrichment systems, but they lack a proven marketing process. In this week’s packed show, I’m talking to Digital Marketing Expert Josh Hightower about CRM’s (Customer Relationship Management Systems) and Dr. Jen the Vet pops in to talk about how pet care facilities can reassure worried clients about the mystery…