Episodes

Are you struggling to hire – despite having roles posted for weeks and offering  what you think is “competitive” pay? Did you know there is simple one pricing shift that will instantly fill your hiring pipeline with higher-quality candidates? And the November speaker line-up is revealed.. could this year’s Hershey Expo be the most practical, profit-driven pet business event ever? In this jam-packed episode, host Dom Hodgson checks in from his two-stop tour of the USA to give you a behind-the-scenes look at the Elite Mastermind in Chicago – and an in-depth catch-up with Walker Scout’s Joe Latona, this meeting’s…

Do you have rock-solid systems and procedures in place so if you step back from the day to day things continue to grow? Could your team keep things running if you were suddenly out for weeks – or even months? And how do you deal with an overflow of eager clients you feel you just can’t say no to? In Part Two of this powerhouse interview, Dom is joined again by Allison Jacobs of Scouts Honor Pet Retreat. Allison opens up about the recent health crisis that forced her out of the business – and shares lessons on firing staff…

Ever wondered what happens when your staff start learning just as much from elephants as they do from industry expos? Think enrichment only works if you’ve got 10,000 square feet and a scent space that looks like a Hogwarts classroom? Or maybe you’ve been wondering how to actually build a business that works around your life – not the other way around? In this inspiring first half of a two-part interview, Dom sits down with Allison Jacobs, co-founder of Scouts Honor in Bloomington, Indiana (and enrichment trailblazer). Allison shares her raw and remarkable journey from struggling with autoimmune disease and pet sitting…

Not ready to host a kennel lock-in or parade through town with costumed dogs just to get press? Do you wish you could make the news without making a scene (and without losing out on profit)? Looking for a fool-proof way to grab attention and turn yesterday’s headlines into tomorrow’s bookings? Then this follow-up to last week’s episode will help, because host Dom reveals how to borrow the news – using trending stories and viral headlines to make your pet care services feel timely, relevant, and newsworthy. He reveals how stories like Prince William’s new puppies, dog attacks on postmen,…

Are you getting buried in the algorithm – while your competitors somehow keep popping up everywhere? Still staring at a blank screen, wondering how to create content that isn’t just another cute dog video? And are you tired of watching other businesses get media coverage… when you’re the one doing all the work worth shouting about? In this (mostly) solo marketing masterclass, Dom reveals how to use newsjacking – the art of inserting your brand into trending topics – to generate free publicity, social buzz, and client trust. You’ll discover how to ride the coattails of cultural moments (like the…

Still scrambling to fill gaps in your summer schedule—while silently dreading Q4? Is your inbox overflowing, your to-do list never-ending, and your bookings still unpredictable? And are you relying on a glorified calendar app instead of a real system to grow your business?  In this packed episode, Dom shares how a week off in Menorca – with no emails, no Slack, and no distractions – helped him see things more clearly than he has in years. You’ll learn how to use the power of a “digital detox” to spark better thinking, deeper focus, and a healthier way to run your…