Episodes

Is your social media actually driving new clients to your facility or is it just collecting likes? Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled? Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025? In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid…

Want to know how to turn Halloween from a fun gimmick into a genuine profit booster? Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss? Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7? In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales. But…

Do you ever feel like your marketing works one month – and then falls flat the next? Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility? Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow? In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple,…

Are you coasting toward the holidays when you should be sprinting to the finish line? Worried you might be leaving money on the table in the busiest (and most lucrative) months of the year? Or  are you wondering how to turn this end-of-year rush into momentum that carries you powerfully into 2026? In this episode, Dom Hodgson delivers a high-energy strategy session on how to approach the final quarter of the year like an industry leader. He shares his own business planning process, explains why 90-day sprints are the key to maintaining focus and momentum, and shows you how to…

Still assuming your clients are getting their dogs’ faecal tests done at the vet? Worried about parasites spreading in your playgroups – but don’t know where to start with prevention? And how could introducing a simple new service create a fresh revenue stream and set your facility apart from the competition? In this episode, Dom Hodgson is joined by John Beres and Greg Page from Canine Lab Testing, the game-changing service transforming how boarding and daycare facilities manage parasite prevention. John and Greg explain why most pet parents aren’t getting faecal tests done (spoiler: compliance rates are around 20%), how…

Wondering how to refresh your services, raise prices with confidence, and get clients excited to spend more? Do you want to roll out an enrichment program but worry that facility is too small, your clients won’t pay for extra’s, or that your staff will struggle with a roll out? Curious what really happens when you attend an industry expo, take action fast, and plug into expert coaching? In this episode, host Dom Hodgson is joined by Stefani Cotton, owner of Fairview Boarding in North Carolina, to share her inspiring business transformation story. After attending the Vegas Expo in May, Stefani…