Episodes

Is your dog daycare an enriching environment that keeps dogs engaged, or is it just an expensive free-for-all where bad habits take root? What hidden techniques do zookeepers use to keep animals mentally sharp and stress-free – and how can they give your daycare the edge? What if a few simple changes to your daycare routine could transform your business, attract higher-paying clients, and create happier, better-behaved dogs? In this episode, host Dom Hodgson sits down with Tim Jackson, the owner of Pet2Impressdaycareand the Dean of Enrichment University, to explore how principles from zoo animal care can help revitalise (and maybe even revolutionize) how you practise enrichment in your…

Are you struggling to get daycare clients to commit to enrichment programs? Did you know selling premium ‘themed’ activities to your existing client base is the easiest way to boost profits? Could a perks based enrichment membership model be the answer to boosting loyalty and increasing revenue? In this packed episode, host Dom Hodgson sits down with Nora Rodgers from Wag Days Philly to discuss how she built a successful two-location daycare operation in Philadelphia. Nora reveals how she is crushing it with enrichment, and has even achieved a 60%+ opt-in rate, also why she’s shifting to a members-only model, and how creative marketing campaigns are exciting her clients, engaging…

Ever feel like you’re stuck on a hamster wheel in your pet business – working harder than ever but not seeing the growth you want? What if the fix for a more successful future isn’t in another course, certification, or social media hack – but in joining a mastermind? So, what exactly happens at a mastermind, and is it really possible to achieve years of growth in just a few short months? In this episode, Dom Hodgson reveals how masterminds work, why they’re the go-to strategy for top-performing pet business owners, and how they can help you achieve more in…

Is your pet business truly attractive to buyers, or are hidden inefficiencies hurting its worth? What are the key financial and operational factors that determine if your business will sell for top dollar? And how can you increase profitability today – even if selling isn’t on your radar yet? In this episode, host Dom Hodgson welcomes back Teija Heikkilä from PetVet Sales and Advisory for part two of their deep dive into successfully selling a pet business. After an overwhelmingly positive listener response to part one, Teija returns to uncover the biggest value drivers that buyers look for and the common mistakes that can slash your sale price (hint: that’s what you *don’t* want).…

Have you ever thought about selling your pet care business—but don’t know where to start? Wondering how much your business is really worth or what buyers look for? Want to avoid the big mistakes that can hurt your chances of a profitable sale? Then you are in luck because in this episode, host Dominic Hodgson sits down with Teija Heikkilä, a leading expert in pet care business sales, to dive deep into how to prepare your business for a high-value sale. With private equity firms rapidly entering the pet care space, Teija explains why some businesses sell for millions while others struggle to find buyers. Using real-world examples, Teija reveals…

Did you know relying on social media alone to promote your pet services is a risky strategy? Could email marketing be the solution that transforms your business and boosts client loyalty? And what are the secrets to crafting emails that clients actually open, read, and act on? Tune in because in this weeks episode, host Dom Hodgson delves into the untapped power of email marketing and why it’s an essential – and often underused – tool for pet care businesses. He breaks down how to create entertaining, story-driven emails, build irresistible lead magnets, and use email to stand out in…