Episodes

Ever wondered what happens when your staff start learning just as much from elephants as they do from industry expos? Think enrichment only works if you’ve got 10,000 square feet and a scent space that looks like a Hogwarts classroom? Or maybe you’ve been wondering how to actually build a business that works around your life – not the other way around? In this inspiring first half of a two-part interview, Dom sits down with Allison Jacobs, co-founder of Scouts Honor in Bloomington, Indiana (and enrichment trailblazer). Allison shares her raw and remarkable journey from struggling with autoimmune disease and pet sitting…

Not ready to host a kennel lock-in or parade through town with costumed dogs just to get press? Do you wish you could make the news without making a scene (and without losing out on profit)? Looking for a fool-proof way to grab attention and turn yesterday’s headlines into tomorrow’s bookings? Then this follow-up to last week’s episode will help, because host Dom reveals how to borrow the news – using trending stories and viral headlines to make your pet care services feel timely, relevant, and newsworthy. He reveals how stories like Prince William’s new puppies, dog attacks on postmen,…

Are you getting buried in the algorithm – while your competitors somehow keep popping up everywhere? Still staring at a blank screen, wondering how to create content that isn’t just another cute dog video? And are you tired of watching other businesses get media coverage… when you’re the one doing all the work worth shouting about? In this (mostly) solo marketing masterclass, Dom reveals how to use newsjacking – the art of inserting your brand into trending topics – to generate free publicity, social buzz, and client trust. You’ll discover how to ride the coattails of cultural moments (like the…

Still scrambling to fill gaps in your summer schedule—while silently dreading Q4? Is your inbox overflowing, your to-do list never-ending, and your bookings still unpredictable? And are you relying on a glorified calendar app instead of a real system to grow your business?  In this packed episode, Dom shares how a week off in Menorca – with no emails, no Slack, and no distractions – helped him see things more clearly than he has in years. You’ll learn how to use the power of a “digital detox” to spark better thinking, deeper focus, and a healthier way to run your…

What happens when AI picks up the phone at your pet resort – and never misses a call again? Could the biggest leap in daycare efficiency come from hospital wards and HVAC vans? And why are the smartest pet care facilities ditching all-inclusive chaos for themed enrichment bundles that sell themselves? In this tech-centric episode, Dom sits down with Garret Tadlock – CEO of FetchDesk Ai – for a no-fluff conversation about how technology is reshaping the pet care landscape. Garret shares hard-won insights from 16 years in the industry, including why your software should serve as the nerve center…

Are you still offering “just enough” to new hires – and then wondering why they ghost you? Could an increase in prices help you land that five-star staff member who actually sticks around? And how can enrichment services help you pay better, retain more, and build a dog daycare your team actually loves? In this episode, Dom is joined by recruitment expert Joe Latona from Walker Scout for a no-nonsense look at what’s really happening in the pet care hiring market. Joe shares why job offers are getting turned down more often, how even a $2/hour wage bump can change…