Episodes

Are you getting buried in the algorithm – while your competitors somehow keep popping up everywhere? Still staring at a blank screen, wondering how to create content that isn’t just another cute dog video? And are you tired of watching other businesses get media coverage… when you’re the one doing all the work worth shouting about? In this (mostly) solo marketing masterclass, Dom reveals how to use newsjacking – the art of inserting your brand into trending topics – to generate free publicity, social buzz, and client trust. You’ll discover how to ride the coattails of cultural moments (like the…

Still scrambling to fill gaps in your summer schedule—while silently dreading Q4? Is your inbox overflowing, your to-do list never-ending, and your bookings still unpredictable? And are you relying on a glorified calendar app instead of a real system to grow your business?  In this packed episode, Dom shares how a week off in Menorca – with no emails, no Slack, and no distractions – helped him see things more clearly than he has in years. You’ll learn how to use the power of a “digital detox” to spark better thinking, deeper focus, and a healthier way to run your…

What happens when AI picks up the phone at your pet resort – and never misses a call again? Could the biggest leap in daycare efficiency come from hospital wards and HVAC vans? And why are the smartest pet care facilities ditching all-inclusive chaos for themed enrichment bundles that sell themselves? In this tech-centric episode, Dom sits down with Garret Tadlock – CEO of FetchDesk Ai – for a no-fluff conversation about how technology is reshaping the pet care landscape. Garret shares hard-won insights from 16 years in the industry, including why your software should serve as the nerve center…

Are you still offering “just enough” to new hires – and then wondering why they ghost you? Could an increase in prices help you land that five-star staff member who actually sticks around? And how can enrichment services help you pay better, retain more, and build a dog daycare your team actually loves? In this episode, Dom is joined by recruitment expert Joe Latona from Walker Scout for a no-nonsense look at what’s really happening in the pet care hiring market. Joe shares why job offers are getting turned down more often, how even a $2/hour wage bump can change…

Are you attracting the right kind of pet parent – or just anyone with a wallet and a dog? Ever feel like your marketing is falling flat, no matter how much time and money you spend on it? What if you could build your business around clients who already want what you offer – and are happy to pay a premium price for it? In this episode, the world’s leading Pet Business Coach, Dom Hodgson dives deep into a marketing masterclass focused on the most overlooked (and most important) element in your pet care business: your ideal client avatar. If…

Are you juggling bookings across multiple channels, hoping nothing slips through the cracks? Wondering how to reduce chaos, reclaim your time, and still grow your revenue? Curious what smart pet pros are doing to offer next-level upsells and client experiences? In this episode, Dom sits down with Sarah and Pete Stevens – daycare owners, Elite U.K mastermind members, and creators of the PawPal app. Born from the mess of their own overbooked and under-organised daycare, PawPal started as an internal fix and evolved into a business-changing tool. They share the pivotal moment that made them realise they had to change,…