Episodes

Are you sitting on an untapped revenue stream inside your dog daycare… and barely touching it? Do you understand that enrichment is important, but struggle with structure, consistency, staff buy-in, or selling it confidently? And what actually happens when enrichment stops being “a nice extra” and becomes a core part of how your business runs? In this milestone 100th episode, host Dom Hodgson delivers a Christmas special based around the untapped power of enrichment, using three real-world case studies of Enrich University members who are using the tools Dom is supplying to transform their facilities, their teams, and their bottom…

What happens when you stop trying to serve everyone and instead build a business around a very specific kind of pet owner? Do you assume cats are “easy,” independent, or somehow less demanding than dogs — and could that assumption be costing your business a huge opportunity? And what does it really take to build a profitable, respected, expert-led business in a niche most of the industry still overlooks? In this week’s episode, host Dom Hodgson sits down with Lynn Paolillo, founder of Catnaps Cattery and one of the most respected voices in feline grooming and care. Lynn shares her…

Are you unknowingly sitting on a December sales opportunity that could carry your business into 2026? Do you have a plan to turn one-time holiday boarders into long-term, multi-service, high-value clients? Curious as to how gifting your clients can trigger a wave of upsells, future bookings, and repeat spending? In this week’s episode, Dom breaks down why December is one of the richest selling seasons of the year, and why most pet care businesses barely scratch the surface. You’ll learn how to use the many themed days of December (including Christmas Card day and re-gifting day) as strategic sales levers……

Ever thought about writing a book to elevate your authority… but convinced yourself you’re “not ready”? Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition? And did you get a copy of Mission Enrich, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews? In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — Mission Enrich — and breaks down why book-writing is one of the smartest strategic moves any dog daycare…

Are you staring down Black Friday wondering whether you should run a promo… cut a price… add a bonus… or avoid the whole thing entirely? Ever felt the pressure to “join in” with what other people are doing even when you’re not sure if it will help or harm your business? And want to know EXACTLY how smart daycare and pet resort owners use Black Friday to generate revenue and lock in long-term clients — without discounting themselves into oblivion? In this week’s episode, host Dom Hodgson delivers a Black Friday masterclass, sharing how pet care businesses can approach one…

Did you miss the Hershey expo and now you’re wondering what game-changing ideas you didn’t hear? Curious why so many facility owners come back from the Pet Boarding & Daycare Expo fired up, focused, and ready to overhaul their pricing? And want to know about your first opportunity to make up for missing Hershey? Hint: it’ll have you cruising into 2026… In this week’s episode, host Dom Hodgson returns from the 2025 Pet Boarding & Daycare Expo in Hershey with a full debrief of his final U.S. event of the year. You’ll hear about the infectious energy, the game-changing lessons,…