Ep. 95 – Behind the Scenes in Hershey: Big Lessons, Bold Pricing & What Really Happened at the 2025 Expo.
Did you miss the Hershey expo and now you’re wondering what game-changing ideas you didn’t hear? Curious why so many facility owners come back from the Pet Boarding & Daycare Expo fired up, focused, and ready to overhaul their pricing? And want to know about your first opportunity to make up for missing Hershey? Hint: it’ll have you cruising into 2026… In this week’s episode, host Dom Hodgson returns from the 2025 Pet Boarding & Daycare Expo in Hershey with a full debrief of his final U.S. event of the year. You’ll hear about the infectious energy, the game-changing lessons,…
Ep. 94 – Finding Your Niche: How Specializing Transformed a Small Home Boarding Business into a Premium Profit Powerhouse
Ever wondered what happens when you stop trying to serve everyone and start building a business around what you love most? Are you anxious that there aren’t enough clients in your niche to make it profitable? Then do you want to hear how two home boarders in Lancashire turned their passion for sighthounds into a thriving brand—and soon, a franchise? In this week’s episode, host Dom Hodgson catches up with Maria and Pete Yarnold of The Sighthound Savoy, two long-time coaching clients who’ve built one of the most unique and fast-growing home boarding businesses in the UK. They reveal how…
Ep. 93 – The Dog Daycare Sliding Doors Moment: How Hershey Can Help You Build a Smarter, Calmer, More Profitable Pet Care Facility
What happens when you redesign your facility around how dogs actually think, feel, and learn? Could the answer to your staffing stress and client fatigue be hiding in something as simple as a scented wall or a quiet space? And how are the smartest daycare owners using enrichment to raise prices, reduce chaos, and create happier dogs and teams? In this week’s episode, host Dom Hodgson sits down with Diamond coaching client Mikayla Cavaness of Fetching Pet Company—a daycare owner who’s reimagining every inch of her facility around enrichment, sensory design, and calming energy. Mikayla reveals how she built an…
Ep. 92 – The Pet Resort Marketing Makeover: How to Attract Clients through Social Media Storytelling with Juls Scores and Candace Collins
Is your social media actually driving new clients to your facility or is it just collecting likes? Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled? Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025? In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid…
Ep. 91 – The Halloween Pet Biz Promotional Playbook: Create a Spooky Sales Surge with Scalable Systems.
Want to know how to turn Halloween from a fun gimmick into a genuine profit booster? Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss? Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7? In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales. But…
Ep. 90 – Rhythm, Repetition, and Results: The Formula for Consistent, Predictable Success in Your Dog Daycare
Do you ever feel like your marketing works one month – and then falls flat the next? Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility? Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow? In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple,…
