Episodes

Are you leaving money on the table by not answering your phone fast enough? Wondering what’s the most cost-effective way to generate new leads quickly? And how can you stand out in an increasingly crowded pet care market? In this episode, host Dominic Hodgson is joined by Duane Carey, founder of Impact Marketing, a specialist digital agency working with over 70 pet care businesses across the U.S. Duane explains how his team uses real-time data to improve lead generation, ad performance, and client conversion rates. He shares why Google Ads is still the most effective tool for pet businesses looking…

Are you making the most of every square foot in your facility? Could a simple change in your daycare setup transform dog behavior and boost profits? How can scent-based enrichment set your business apart from the competition? In this episode, Dom is joined by Tim Jackson to explore how adding a ‘Scent Space’ can revolutionize your dog daycare. They break down how incorporating structured scent work can calm high-energy dogs, improve playgroup dynamics, and create new revenue streams. Tim also shares the success story of Beethoven, a hyperactive Lab who struggled with group play – until a few minutes in the scent space helped him relax…

Is your daycare just a playgroup, or is it a premium, structured experience that pet parents are willing to pay more for? Are you stuck in the pack mentality, offering the same overcrowded playrooms as everyone else—while clients demand something more personalized? What if you could charge more, fill your daycare with the right dogs, and create a truly standout pet care business? In this episode, host Dom Hodgson sits down with Mikayla Cavaness, the owner of Fetching Pet Company, who turned a small, underpriced operation into a high-demand, premium daycare that focuses on enrichment and personalized care. Mikayla shares…

Is your dog daycare an enriching environment that keeps dogs engaged, or is it just an expensive free-for-all where bad habits take root? What hidden techniques do zookeepers use to keep animals mentally sharp and stress-free – and how can they give your daycare the edge? What if a few simple changes to your daycare routine could transform your business, attract higher-paying clients, and create happier, better-behaved dogs? In this episode, host Dom Hodgson sits down with Tim Jackson, the owner of Pet2Impressdaycareand the Dean of Enrichment University, to explore how principles from zoo animal care can help revitalise (and maybe even revolutionize) how you practise enrichment in your…

Are you struggling to get daycare clients to commit to enrichment programs? Did you know selling premium ‘themed’ activities to your existing client base is the easiest way to boost profits? Could a perks based enrichment membership model be the answer to boosting loyalty and increasing revenue? In this packed episode, host Dom Hodgson sits down with Nora Rodgers from Wag Days Philly to discuss how she built a successful two-location daycare operation in Philadelphia. Nora reveals how she is crushing it with enrichment, and has even achieved a 60%+ opt-in rate, also why she’s shifting to a members-only model, and how creative marketing campaigns are exciting her clients, engaging…

Ever feel like you’re stuck on a hamster wheel in your pet business – working harder than ever but not seeing the growth you want? What if the fix for a more successful future isn’t in another course, certification, or social media hack – but in joining a mastermind? So, what exactly happens at a mastermind, and is it really possible to achieve years of growth in just a few short months? In this episode, Dom Hodgson reveals how masterminds work, why they’re the go-to strategy for top-performing pet business owners, and how they can help you achieve more in…