Episodes

Are you, like most, treating your onboarding process as a formality rather than a serious sales opportunity? When was the last time you stepped outside your facility — not to escape the chaos— but to study how other businesses engineer spending, loyalty, and experience? And if even billion-dollar theme parks leave money on the table… what might you be missing? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom shares insights fresh off the plane from Orlando, where he attended a mastermind, held an event, visited both Disney and Universal, and spent a small fortune as a…

Are you trying to be everything to every dog owner…and finding your marketing feels noisy, crowded, and hard to differentiate? Have you ever worried that specialising or niching your services would shrink your audience…when it might actually do the exact opposite? And what if focusing on a specific type of client, dog, or service could make your marketing easier, your pricing stronger, and your business more profitable? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into the powerful, and often misunderstood, concept of niching and specialisation in pet care businesses. Sparked by another…

Should your daycare or boarding facility offer one simple all-inclusive price… or a menu of optional add-ons clients can choose from? Is charging for enrichment, upgrades, or premium services genuinely unethical… or is it actually better for dogs, staff, and your long-term business health? And could sticking to an all-inclusive model quietly limit your profit, your service quality, and your ability to stand out in a more competitive pet care market? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into one of the most debated topics in the pet care industry: all-inclusive pricing…

Are you focusing heavily on scent, activity, and social play…but overlooking one of the dog’s most powerful senses? Have you ever considered that the bedding, cushioning, and physical comfort inside your facility could be one of the biggest opportunities to improve behaviour, client confidence, and revenue? And what if enrichment didn’t always require more labour…but instead could quietly increase value while using the space you already have? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Fred Silber from Pet Therapeutics to explore one of the fastest-growing areas of enrichment: comfort-driven enrichment…

Do you have a business idea sitting in your head, half-built in notebooks, daydreams, and late-night conversations? Have you ever wondered what actually separates a pet business that gets funded, built, and launched from one that stays stuck in planning limbo? And what if a business plan wasn’t just a box-ticking exercise for the bank… but a tool to clarify your vision, your values, and the business you really want to build? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Claire Pickens, founder of Clarity Group, to unpack the surprisingly personal,…

Does your pet facility smell similar to most others… like nothing in particular? Or worse, have you become nose-blind to something your clients notice the second they walk in? Did you know scenting wasn’t just about odour control…but one of the simplest ways to create a high-value, premium brand experience? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Kevin Rhodes from Air Essentials to explore one of the most overlooked elements of experiential marketing in pet care: scent. And we don’t mean scent work, we mean how your facility actually smells.…