Podcast: Play in new window
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Is your social media actually driving new clients to your facility or is it just collecting likes?
Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled?
Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025?
In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid social and storytelling as Juls and Candace share practical strategies for building a cohesive, full-funnel marketing plan that actually converts.
They reveal how AI and social algorithms are changing buyer behaviour, why authenticity beats polish in 2025, and how you can use storytelling to connect with local dog owners on a deeper level. Plus, they share recent success stories—like a client who saw a 200% jump in conversions after rethinking their Meta strategy—and offer a sneak peek at what they’ll be teaching at the Hershey Expo.
You’ll also hear from Rebecca Shipman of Barkleigh with another Expo preview, including speaker highlights, networking events, and tips for making the most of your trip to Hershey.
In this episode, you’ll discover:
- Beyond Google Ads – Why a single marketing tactic isn’t enough and how to build a full-funnel strategy.
- Storytelling That Sells – How to use real people, pets, and stories to connect emotionally with clients.
- AI in Action – How artificial intelligence is reshaping SEO, social media, and search visibility.
- Social Media ROI – The new Meta campaign type driving direct reservations for pet resorts.
- Hershey Highlights – The must-see sessions and networking tips for this year’s Expo, direct from Rebecca.
Huge thanks to this week’s special guests Juls and Candace. To find out more about how Pet Resort Marketing go to www.petbizsuite.com
Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!
Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!
Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition
To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com
Episode Highlights:
[00:51] – Dom shares updates from his game-changing event in Baltimore and previews the Hershey Expo.
[03:17] – Sponsor Spotlight: How to keep the pets in your facility safe and your clients happy with Canine Lab Testing
[04:27] – Juls and Candace introduce themselves and their journey from design and sales to pet resort marketing.
[12:23] – Common mistakes: overreliance on Google Ads, weak SEO, and lack of cohesive strategy.
[14:30] – The rise of social media as a conversion platform—and how AI is transforming targeting.
[16:30] – The three biggest social media mistakes pet resorts make: lack of storytelling, poor strategy, and no balance between selling and connection.
[20:58] – How Pet Resort Marketing runs a digital audit and builds a personalised strategy for each facility.
[25:10] – Success stories: record-breaking months after website redesigns and new Meta ad strategies.
[31:10] – How testing, patience, and fine-tuning lead to long-term growth for Juls and Candace.
[32:21] – How AI tools are changing SEO and helping pet resorts show up in ChatGPT searches.
[34:00] – Why attending expos like Hershey keeps you ahead of trends and connected to the industry.
[38:19] – Rebecca Shipman joins Dom to preview the Hershey Expo schedule, speakers, and networking opportunities.
[46:07] – Final Expo reminders, registration details, and Dom’s closing thoughts from Maryland.
This episode is packed with actionable marketing insights, success stories, and Expo inspiration—perfect for any pet resort owner who’s ready to modernise their marketing and make 2026 their most profitable year yet.