Ep. 60: Dog Daycare Scent Space Secrets: Why Your Pet Facility Needs a Room of Requirement

Are you making the most of every square foot in your facility?

Could a simple change in your daycare setup transform dog behavior and boost profits?

How can scent-based enrichment set your business apart from the competition?

In this episode, Dom is joined by Tim Jackson to explore how adding a ‘Scent Space’ can revolutionize your dog daycare. They break down how incorporating structured scent work can calm high-energy dogs, improve playgroup dynamics, and create new revenue streams.

Tim also shares the success story of Beethoven, a hyperactive Lab who struggled with group play – until a few minutes in the scent space helped him relax and integrate smoothly.

Dom also draws a surprising business lesson from Disney World’s revenue strategies, showing how pet care businesses can maximize profitability per square foot. Plus, they discuss how to market these enrichment services so your clients immediately see their value and eagerly sign up.

We keep saying it, but personalized premium pet care is the future, and adding a unique ‘Scent Space’ could be the easiest ways to add it to your service offering.

Want to know how? Tune in to discover;

Scent Spaces Behavior Benefits – A structured scent area can help high-energy dogs settle before joining playgroups.
Maximizing Profit per Square Foot – Discover Disney’s revenue model which proves that every inch of space should generate value.
Premium Experiences Attract Premium Clients – Find out why dog owners instantly see the benefits and are happy to pay for structured activities.
Why Sniffing = Stress Relief for Dogs – Studies show that engaging a dog’s nose can significantly reduce anxiety, a scent space is the perfect place to do that
The Future is Personalized Pet Care – Dog daycares that offer unique, tailored experiences will attract premium clients.

Plus, in Dog News Dom shares a cool story about how one business is diversifying into dog swimming pools…

Want to move away from generic ‘all day, free play’ daycare and build a truly premium, personalized pet care experience? This scent space special will help you sniff out the hidden money in your pet business!

Huge thanks to our incredible show sponsor Pack Pro! PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Thanks to Tim for sharing his training knowledge. You can find out more about how to add a Scent Space to your facility by going to ScentSpaceSecrets

Remember, you can find out more about enrichment, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5^th-8^th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode and reveals why attending expos is so important for business owners
[04:15] – Dog News: Dom shares the heart-warming story of Lucky who has finally found a home after over 1,000 days in an animal shelter.
[11:33] – Tim tunes in and reveals how he turned a small office room into a thriving scent space the dogs in his facility love.
[14:49] – How Tim includes his scent space during the assessment process to calm new dogs on their first time in the daycare.
[17:11] – How a scent space sets dogs up for a successful, stress-free day in the facility by stimulating them from the off.
[19:46] – The story of Beethoven, a dog every daycare has but doesn’t want… until he’s transformed in the scent space.
[23:04] – Dom describes how Disney squeeze profit out of every single square foot in their parks, and how a scent space allows you to do exactly the same.
[26:02] – Tim talks enrichment add-ons and how they benefit the dog, your relationship with the owner, and your bottom line.
[28:48] – Why running an enrichment-focused facility not only makes your business more profitable, but also makes it more enjoyable for you.
[34:47] – Dom reveals where you need to go to find out how you can market your scent space and other enrichment offerings.

If you’re ready to take your pet business to the next level with scent-based enrichment, you won’t want to miss this episode!