Ep. 57 – The Enrichment Advantage: How Themed Experiences Drive Daycare Revenue

Are you struggling to get daycare clients to commit to enrichment programs?

Did you know selling premium ‘themed’ activities to your existing client base is the easiest way to boost profits?

Could a perks based enrichment membership model be the answer to boosting loyalty and increasing revenue?

In this packed episode, host Dom Hodgson sits down with Nora Rodgers from Wag Days Philly to discuss how she built a successful two-location daycare operation in Philadelphia. Nora reveals how she is crushing it with enrichment, and has even achieved a 60%+ opt-in rate, also why she’s shifting to a members-only model, and how creative marketing campaigns are exciting her clients, engaging staff members and fuelling her success.

Plus, we catch up with Rebecca Shipman from Barkleigh to discuss what’s in store at the Pet Boarding and Daycare Expo West in Las Vegas. Tune in to hear why this is a must-attend event for anyone serious about pet care business growth (and anyone who’s never experienced sin city…).

In this episode, you’ll discover:

Scaling from Dog Walking to Daycare – What Nora learned while expanding from solo pet care to building a team of dog walkers, before transitioning to daycare.
The Key to Enrichment Success – How Nora gets over 60% of her clients to opt into enrichment programs.
Why Memberships Work – How switching to a members-only daycare boosts retention and profitability.
Creative Marketing That Sells – How fun, themed events (like Love Island for dogs) are engaging clients and driving sign-ups.
Bootcamp Breakthroughs – Nora shares how attending my bootcamp has her fired up and looking forward to the mastermind.
The Power of Pricing – How small price increases have transformed her bottom line.

Thanks so much to Nora Rodgers for sharing her story. Find out more about what’s going on at Wag Days Philly by clicking here now WagDaysPhilly

Remember, you can find out more about enrichment, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5^th-8^th May, 2025, and registration is open NOW, click here to grab your ticket.

If you want to join Nora and apply to become a founding member of Dom’s new Elite USA mastermind you can click here now EliteUSA

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom introduces this week’s guest, Nora Rodgers, and previews key insights from the episode.
[02:30] – Nora makes her debut on the podcast and gives the attendee perspective on Dom’s Orlando bootcamp.
[05:28] – Nora’s journey from teaching to pet care—how she built a successful dog walking business.
[07:30] – The transition to daycare: Why she opened her first location and how she made it profitable.
[14:01] – Expanding to two locations—what worked, what didn’t, and what she’d do differently.
[19:28] – The 60% enrichment opt-in strategy—how she gets clients excited about premium services.
[21:30] – Love Island for dogs? How themed marketing campaigns drive engagement and revenue.
[28:32] – Membership models: Why she’s going all-in on a members-only daycare.
[32:25] – Dom catches up with Rebecca Shipman and gets the latest news for pet boarding and daycare expo west.
[40:35] – How you can book your place at the upcoming expo and why it could be a game-changer for your business.

Thinking about transitioning your daycare to a members-only model?

Visit www.petbusinessmarketing.com/membership to learn how to implement these strategies in your own pet care business.

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