Ep. 38 – Doggy Daycare Onboarding Masterclass: How to Turn Nervous Prospects into Satisfied Clients

Wondering how to turn hesitant dog owners into loyal customers?

Curious about how a strong onboarding process can work magic for your business?

Did you know, if you don’t have a five-star onboarding experience that makes new clients feel valued and special, you could be missing out on countless upsell opportunities, glowing testimonials, and valuable referrals…

In this early Halloween special, Dom Hodgson is here to sprinkle some wow-factor on your welcome mat. He shares hauntingly-helpful insights on how to transform nervous prospects from spooked to satisfied, by crafting a seamless onboarding process that leaves clients confident they’ve made the best choice for their dog.

Plus, Dom catches up with recruitment specialist Joe Latona from Walker Scout. Joe provides an update on important shifts in the recruitment industry and offers advice on how pet care business owners can adapt to these changes.

In this episode, you’ll discover:

From Spooky to Secure: Learn how to ease client fears with a smooth, reassuring onboarding process.
Casting Expectations: Learn how clearly communicating your process and expectations from the start can prevent confusion and build trust with your clients.
Recruitment Realities: Joe Latona talks about changes in the job market and how to hire for attitude over experience.
The Power of Client Appreciation: Discover why a small, thoughtful gift can work wonders in building long-term loyalty.
Boosting Business with Seasonal Promotions: Learn how tapping into seasonal events like Halloween can drive client engagement and increase revenue with creative, timely offers.

Huge thanks to our listeners for tuning in! And huge thanks to Joe Latona for being an amazing guest, you can find out more about him by clicking here WalkerScout

Need help crafting a four-seasons onboarding process in your facility? Why not reach out and book a consultation. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4^th-7th November. It’s time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off scary season and introduces the importance of a strong onboarding process for calming client fears.
[03:40] – How to take inspiration from Disney’s customer experience strategy and apply it to your pet care business.
[07:16] – Crafting an onboarding process that reassures and impresses clients from the first moment of contact.
[10:04] – Dom discusses how small, thoughtful client appreciation gifts can create lasting impressions.
[13:10] – Dom shares examples of businesses that have successfully implemented these onboarding strategies and how it transformed their client retention.
[22:00] – Joe Latona joins the show to share updates on recruitment trends and the importance of hiring for attitude over experience.
[23:45] – How diversifying your hiring strategies can help you overcome staffing challenges in a tight labor market.
[25:38] – Dom and Joe wrap up with key takeaways on how to create an onboarding experience that leaves clients delighted and loyal.
[32:32] – Hear why Joe Latona thinks YOU should come to the Hershey expo!

Tune in to this spooktacular episode and learn how to give your pet care business a frighteningly good business-boost!