Ep. 32 – Back to Pet Biz School Part 2: Your Doggy Daycare Fall Success Formula

Is your doggy daycare ready to maintain momentum as the busy summer months wind down?

Are you looking for some new and exciting sales tactics to keep your facility thriving in the fourth quarter?

Then listen up! Because in this weeks episode, Dom Hodgson dives deep into the rest of his 10 fool-proof ways to keep that summer momentum going, and boost your pet business in the run up to the holiday season. From revamping your marketing message to creating a stellar client onboarding experience, these actionable lessons are designed to help you attract and retain more affluent clients.

We also catch up with Rebecca Shipman from Barkleigh, who shares her insights on the upcoming Hershey Expo, and we talk about the key differences between the Vegas and Hershey shows. Both shows are awesome, but they are very different, and I believe if you want to set yourself up for you up for success in 2025, then attending the Hershey expo is the best way to guarantee that!

In this episode you’ll discover:

Back-to-School Marketing Magic: Discover how to craft irresistible promotions that drive client engagement.
Tailored Training Tactics: Learn to design seasonal training packages that attract new clients and retain existing ones.
Reinforce Your Reputation: Strategies to enhance client onboarding and showcase what makes your daycare special.
Enrichment Essentials: Get some fresh ideas that will keep dogs entertained and owners feeling happy and secure with your service.
A Great Time to Streamline: Dom shares why September is a great time to tackle inefficiencies in your business, so can streamline operations and boost your bottom line.
The Hershey Expo How-To: Hear from Barkleigh’s own Rebecca Shipman on how you can secure your spot at the November expo.

Huge thanks to all our listeners for tuning in. Don’t forget to leave a review if you’ve enjoyed the show.

Thanks to our sponsor, Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

You can register now for the Hershey expo by clicking here Pet Boarding and Daycare Expo

Episode Time Stamps:

[01:51] – Everyday’s a Promo Day: How to leverage promotional days to keep sales high.

[04:30] – Messaging Make-Over: Is it time to update your marketing?

[11:05] – Screening for Success: Implement continuous testing for service improvement.

[14:40] – Newsletter Know-How: Connecting with clients through a tangible, memorable, paper and ink newsletter.

[20:30] – Drive Reviews and Referrals: Build your business a solid review and referral program.

[22:10] – WOW Factor Onboarding: How to impress new clients right from the word ‘go’.

[25:25] – Membership Models: Leveraging exclusive memberships to boost client loyalty.

[27.47] Sponsor Shoutout! How Pet Resort Hospitality Group can help you sell your daycare

[28:30] – Hershey Expo Insights: Rebecca Shipman shares what to expect at the Expo.