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Are you sitting on an untapped revenue stream inside your dog daycare… and barely touching it?
Do you understand that enrichment is important, but struggle with structure, consistency, staff buy-in, or selling it confidently?
And what actually happens when enrichment stops being “a nice extra” and becomes a core part of how your business runs?
In this milestone 100th episode, host Dom Hodgson delivers a Christmas special based around the untapped power of enrichment, using three real-world case studies of Enrich University members who are using the tools Dom is supplying to transform their facilities, their teams, and their bottom line. You’ll hear directly from Sarah, Stefani, and Kelli, three dog daycare owners at different stages of their journey, all using the same enrichment framework and and each getting eye-opening, jaw-dropping results.
The three owners we hear from have been able to turn every-day enrichment into a fully marketed, story-driven programme that drives consistent sales, improves dog behaviours and staff morale, provides structure and simplicity instead of complex chaos, and most importantly gives clients a reason to keep coming back, even during the quieter months of the year.
Plus, if your ticket to the first ever Pet Boarding and Daycare Cruise is still languishing in your online basket, Dom includes quick-fire reflections from the kick-ass pet resort owners from across the US who attended a private event back in October who are eyeing up retainers, memberships, prepayment, and premium positioning for their facilities in 2026.
In this episode, you’ll discover:
- From Ideas to Execution – Why most enrichment fails at the planning stage, and how structure changes everything
- Selling Without the Awkwardness – How story-driven enrichment makes upsells feel natural, not pushy
- What Real Growth Looks Like – How facilities are seeing 40%, 200%, and even 3× increases by monetising enrichment correctly.
- Staff Buy-In & Better Dogs – Why structured enrichment improves behaviour, morale, and day-to-day calm
- Why Enrichment Isn’t “Optional” Anymore – And why 2026 will widen the gap between facilities who do this well… and those who don’t.
Huge thanks to this week’s awesome guests Stefani Cotton, Sarah Stevens and Kelli McEntire.
If you want to make enrichment the foundation stone of your progress next year then join Kelli, Stefani and Sarah inside Enrich University now. Click here to enroll
Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!
Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!
Grab a copy of Dom’s latest book Mission ENRICH by clicking here now
Want to work with the World Leading Pet Business Coach?
Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow
Episode Highlights
[00:51] – Dom introduces Episode 100 and explains why many owners are still very much “on the tools” this Christmas week.
[04:19] – Why enrichment remains the biggest untapped growth opportunity for dog daycares heading into 2026.
[08:13] – Sarah Stevens on having plenty of enrichment ideas… but no structure, no plan, and constant catch-up.
[13:07] – Stefani Cotton on the shift from passive enrichment to a fully marketed, story-driven programme.
[18:57] – Kelli McIntyre on launching Enrich U alongside a brand-new facility — and scaling up from day one.
[20:02] – Why around 50% of clients now regularly buy enrichment add-ons — and what that does to cash flow.
[24:18] – Sponsor spotlight: Canine Lab Testing and protecting facilities from hidden parasite risk.
[29:23] – Live bootcamp reflections: pricing confidence, retainers, and uncovering hidden revenue inside existing clients.
[33:49] – Why paper-and-ink newsletters still resonate with clients, and how you’re missing a trick if you’re doing online-only outreach.
[45:04] – Dom signs off Episode 100 with a Christmas message – and sets the tone for a stronger, smarter 2026.
Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com