Ep. 115 – Premium Pet Business Positioning Playbook: 5 Ways to Make More Money in Your Dog Daycare Without Adding More Dogs

Are you running a dog daycare that feels busy all the time… but still not making the kind of money you know you should be?

Have you ever looked at another pet business in your town and wondered why they seem to attract better clients, charge higher prices, and make it all look easier?

And what if the real key to making more money in your business wasn’t doing more… but positioning what you already do in a much smarter way?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom goes back to his business coaching roots and lays out five simple but powerful ways to make your dog daycare or pet resort appear more premium, more exclusive, and more desirable to the kind of clients you actually want.

Broadcasting from Town Farm before heading off to Boston, Dom also shares a handful of timely promotional ideas around National Hug Your Dog Day, unpacks a couple of useful dog news stories, and explains why “new” remains one of the most powerful forces in marketing — especially when it comes to keeping your existing clients excited and spending.

Along the way, he breaks down why premium pricing is often easier to sell than mid-market services, why niching and expertise matter more than ever in a crowded market, and why scarcity and exclusivity can transform the way your business is perceived almost overnight.

Tune in to discover:

Premium Pricing That Pulls People In – Why charging more can actually make your business easier to sell, not harder.
The Power of Being Specialised – How niching down makes you more memorable, more desirable, and easier to market.
Why Expertise Changes Everything – How becoming the obvious expert in your town helps you command higher prices.
Personality, Polarisation, and Trust – Why putting more of yourself into your marketing attracts better-fit clients.
Scarcity and Exclusivity – How making your business feel harder to access can instantly make it more attractive.

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Want to work with the World Leading Pet Business Coach? Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:52] – Dom opens the show, sets up the premium positioning theme, and explains why this matters if you want to make more money without adding more dogs.
[01:30] – National Hug Your Dog Day: two ways to use it in your marketing, from staff photos to dog safety education.
[03:59] – Why “common sense” content builds trust, cuts through the noise, and positions you as the sensible expert in town.
[04:55] – Why clients always want something new — and how fresh promotions and experiences keep them engaged and spending.
[06:00] – Dog News: a Wall Street Journal story on inflation, rising daycare prices, and why higher prices often don’t reduce demand.
[09:03] – A luxury dog hotel goes viral with a recruitment ad — and why hiring should be treated like a marketing event.
[17:07] – Dom introduces five premium positioning strategies that can help your business appear more affluent, desirable, and profitable.
[19:23] – Why premium pricing works: the Rolls-Royce vs Ford analogy and what it means for your daycare.
[24:57] – The power of being specialised: how niching down makes your business easier to market and easier to grow.
[31:10] – Expertise, personality, and exclusivity: how to become the obvious premium choice in your town.